Ruthie Goods


The founder of Ruthie Goods isn’t Ruthie.

It’s Brianna Finkle. A lifelong Horse Girl™ who started working on ranches across the American West in 2016. With a background in furniture and design, Brianna decided to learn leather craft during her ranching days. And after two years of full-time leather working, she moved to San Francisco and founded Ruthie Goods, where she makes every product by hand.

That’s what makes us Ranch Taught, City Made. Bringing you all the quality of heritage leather brands, without any of that heritage bullshit. Because we believe good-looking, hard-working, long-lasting leather is for everyone. Whether you ride a horse, a Harley, or a Bird scooter.

The only thing “heritage” about us is our namesake. Ruthie is Brianna’s grandmother. The matriarch and creative backbone of the family, who survived the Holocaust, learned sign language, and passed it down for generations.

Our Maker’s Mark means “I love you” in ASL, and it’s how all the family members greet each other.

And thanks to Ruthie, here we are, sharing it with you.